E-commerce RAE Connect opens first physical store in Ja-Ela, outskirts of Colombo

PUBLISHED Aug 4, 2021

Products from the store

E-commerce startup RAE Connect (97/4A, Negombo Road, Ja Ela)opened its first physical shop in Ja Ela, outskirts of Colombo, on June 23.

RAE Connect started as an online business selling products through social media. The success pushed the co-founder/director Ragul Pragas and his team to launch their eCommerce website (www.raesl.lk) on May 30, 2020. Ragul says, “My confidence on RAE significantly increased with the enormous success we got through social media and eCommerce. This led to the launch of a physical store in a less concentrated market (Ja-Ela) because Colombo is too competitive. This was an opportunity that I did not want to miss out on. Having said that, we still have plans to expand physical stores in Colombo and more concentrated markets in the future.”

The shop offers international brand products, such as Apple, Logitech, Anker, Nillkin, Baseus, and Wiwu. Typical product types and average price ranges are as follows: MacBook Sleeve (Rs.3,900〜Rs.7,500), Hub (Rs.5000〜Rs.15,000), and Speakers (Rs.1,500〜Rs.80,000).

Pragas adds, “We are the direct importers of these products which gives us a price advantage since most of the players in the market purchase products from domestic wholesalers/suppliers. We provide excellent customer service, superior quality, and affordable prices that are unmatched in the market. I believe this is what sets us apart from the rest and, it’s a key contributor to our success.”

Opening hours: 9:00 a.m. – 7:00 p.m. (Until 2:00 p.m. on Sundays)

  • Inside the store

  • Inside the store

  • Inside the store

  • Logo at the store